£45.00
LinkedIn Made Simple – LinkedIn for Small Business Owners
In this workshop you will learn why LinkedIn is one of the most powerful platforms available to small business owners right now. We will break down the real benefits of using LinkedIn, how it supports visibility, credibility and connection, and why it should form part of your wider marketing strategy.
You will learn how to maximise your first impression by optimising your profile properly. Your LinkedIn profile is not an online CV – it is your digital shop window. I will show you how to position yourself clearly, confidently and professionally so that when someone lands on your profile, they instantly understand who you are, what you do and who you help.
We will cover the importance of personal brand on LinkedIn and how to ensure your messaging, tone of voice and visibility align with your business goals. You will understand how to create content with intention, what to post, how often to post and how to build a content strategy that feels simple and sustainable.
You will also learn how to position yourself as a leader in your industry by using featured posts, articles, downloadable resources and recommendations strategically – building authority and trust with your audience.
Whether you are new to LinkedIn or have had a profile sitting there gathering dust, this workshop will show you how to use LinkedIn confidently and effectively as part of your marketing.
I’ve been supporting business owners with their marketing and personal brand for years and understand how powerful LinkedIn can be when used properly. My approach is practical, strategic and easy to implement, so you leave with clarity and momentum, not confusion.
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