It’s no secret that I am a massive fan of using social media to market your business, but do you know why?

It’s not because of my age, a generational thing, it’s not because it’s ‘in’ at the moment, or even that I love it, it’s because when used in the right way, social media can be a hugely powerful tool in your marketing strategy.

A recent study showed that when business owners were asked what their biggest challenge was in their business, the majority answered – gaining new leads and new customers. Therefore, unless you are privileged enough to have a constant flow of referrals that convert, then in order to bring in new customers, you need to sell your products/services, and the only way to do that is through marketing.

The stats

Did you know that over 55% of new customers will discover a brand/business for the first time on social media, which means if you aren’t taking your social media seriously and being visible on the right platforms, you could potentially be missing out on over half of your ideal clients not finding you, or worse, risk them finding one of your competitors instead.

Where do I start?

The key to knowing where to start when using social media to market your business is to begin at the end. Before even posting on social media you would want to considr;

• What are your long term and short term goals?
• What products/services would you like to grow and therefore promote more of?
• Who your ideal customer is and where do they hang out – what platforms would best suit your target audience?
• What are your clients issues and how does your product/service fix them?
• What are your values?
• Where can you offer value, expertise and guidance?
• How do you want to make your audience feel?
• What do you want to gain from social media? Is it sales through your website? Getting sign ups to your newsletter? To grow a community? To become the market leader?

When you have considered the above, and importantly written it down, you can then begin to think about starting your social media journey.

Start small

When you have created your plan or strategy with the above, it’s then time to start creating content and posting. My advice will always be don’t try and post across all platforms, you will find it overwhelming, won’t keep up, be consistent and begin to resent it. Pick two platforms you think your customers hang out and start by being consistent on those.

You also don’t need to post every day, because let’s face it, who has the time? Three to four times a week is best, however consistency is way more important, therefore if you can only commit to twice a week to begin with, then do that for a few weeks/couple of months and when you are in a flow and posting consistently, build it up to more.

Understanding

When using social meda to market your business you may think, but I don’t understand the platforms, or the algorthims, and I don’t know what will work best for my business, and that wonderful human, is totally fine, we all have to start someone and that is where I come in.

You have a few choices when it comes to working with me on your social media and they are;

• If you want to take the reins and create your own content, but need to understand how to use the social media platform properly, then I offer 1:1 training which is recorded for Facebook, Instagram and LinkedIn. I can give you the tools to get the maximum impact from the platform and use your time wisely.
• If you are already active on social media, but not sure if you are doing it right, and where you could improve, I offer a Social Media Audit that does just that.
• Engagement is essential to social media marketing success, if you are simply posting and not engaging, you will not see results. I offer 1:1 engagement strategy training from as little as £50 for a half an hour session.
• Maybe you are great with creating content, but not confident creating on brand graphics, reels and videos. Then a 1:1 Canva training session is exactly what you need.
• Feel like you want to really take your social media marketing seriously? Then I offer content, graphic & Reel creation and then schedule the whole thing for you. I will create content that speaks directly to your ideal client that is brand consistent, in your voice and in a way where you show up unapologetically and impactfully.

Consistency

If you follow me on social media, or read my newsletters, then you will have heard me me banging on about consistency and you’re probably thinking, yeah yeah, it can’t make that much difference, well, lovely human, let’s see shall we…

When I talk about consistency, I don’t just mean post three times a week, I mean be consistent with your engagement too, like, comment, share, follow, make an effort to be a contributing member of that social media community.

👉And it’s so important to not overcommit! If you only have time to post twice a week and 3 X 15mins of engagement, start there and build up, but still to it.

✅Make it part of your routine
✅Time block it in your diary
✅Commit to doing it regularly as part of your business admin

What difference will it make?🤔

My client has seen;
✅157.9% increase in views
✅380.1% increase in reach
✅52.8% increase in engagement

How?🤔

Because I have been creating content that goes out consistently for them, content that is relevant, engaging and appeals to their ideal client AND I’ve worked with them on their engagement strategy to ensure they are being consistent here too, and the results speak for themselves!

Hear from my clients

“We now believe in unicorns! Kate is no mythical creature but one of those rare people who takes the time to listen to your requirements, removes the obstacles and develops a clear path forward set out in helpful stages. Her training session was incredible, and has enabled us to move forward into the 21-century. We value her ongoing support, and patience, and highly recommend working with Kate.” – Colin – Lymington Chiropractic Clinic

“As usual, the posts are superb!  I absolutely love the way you have created such engaging posts that look visually appealing out of the dry content I send you.  You have such a creative talent and skill, and I really love all of the posts. ” – Sarah – Elm & Bloom

“Kate has a great way of explaining social media engagement so that it makes sense. She makes it simple and to the point. Kate has a great personality and puts you at ease with her friendly manner. She is extremely knowledgeable about all things social media so if you’re looking for some training and direction I would highly recommend her.” – Kara – Kara Gray Yoga

Ready to take your marketing seriously, to show up unapologetically and with impact and start seeing results? Book a discovery call in my diary today.